Finding success in any industry is always difficult, but passion, hard work, and determination, always helps in achieving the end goal. It is what can be said for Omar Yunes, who started his first franchise unit of Sushi Itto when he was just 21 and went on to start 12 more franchise units in the next few years. Currently, his 13 franchise units of Sushi Itto employs more than 400 employees and is considered to be one of the most successful fast food chains in Mexico. Omar Yunes had a passion for food business from the very early age, and he brought his ideas and concepts on how to market and run a restaurant successfully live with his coterie of Sushi Itto franchise units and what Omar Yunes knows.

Omar Yunes has also helped the Sushi Itto brand as such in becoming one of the most successful fast food brand in the country. Japanese fusion food cuisines are served as Sushi Itto restaurants, and before the onset of Sushi Itto, such cuisines were not well-known in Mexico. However, Sushi Itto outlets run by Omar Yunes successfully helped in making Japanese fast food one of the most popular among the Mexican people. It is his hard work and passion for his restaurants that have been making a lot of noise in the food industry lately, and one of the recent events that showcase it is Omar Yunes named as the winner of the Best Franchise in the World Competition, held in Florence, Italy and read full article.

Omar Yunes has helped Sushi Itto brand to increase its revenue as well as its popularity. Omar Yunes said at the award ceremony that he won the award only due to the combined effort of his team that consists of 400 employees spread through his 13 Sushi Itto franchise units. The organizers of the show said that Omar Yunes stood out at all the judging parameters, whether it is the business volume, popularity, marketing strategy, customers’ feedback and reviews, and more. Omar Yunes believes that the journey has just started and it only exemplifies that he has many more plans under his belt. He believes that winning the BFW Competition would also help the brand as well as his chain of Sushi Itto restaurants to get more footfall and Omar’s lacrosse camp.

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