Sheldon Lavin has come a long way from 1982 when he first visited China and saw the huge potential that the market in Asia offered for meat-packing and food processing services. As chairman and CEO of OSI Group, he saw the great economies of scale that could be utililized with a market for Western-style consumer goods and services. OSI has since then been at the forefront of providing high quality protein based products with processing plants across the continent, and has celebrated 20 years of success in the region. Operating under the name Husi Foods in China, the company produces beef, chicken and seafood for its numerous customers, and is a major supplier to McDonald’s, KFC, Burger King and other popular food outlets.
The company owns its own farms where fresh produce is easily available, where they are also able to control health and environmental issues, giving them a unique selling point. With 20 years of experience. Lavin has been at the helm of a company that has created the infrastructure capable of providing unique supply chain solutions where they offer scale, integrity and niche solutions to new partnerships, which eventually end up becoming sustainable long-term relationships that provide value for each investment. With his extensive knowledge that spans over 40 years, Sheldon Lavin has accomplished what many only hope to achieve, starting off as a part of the financing of Otto & Sons, which he developed into OSI Group, and subsequently, launched the organisation into internationally acclaimed levels.
Based in over 60 countries, the business is a known powerhouse, and Sheldon Lavin is committed to ensuring the welfare of his employees and the company as a whole. The successes achieved by Sheldon Lavin during his many years at the head of OSI have seen him been recognised by India’s World Vision Academy which awarded him a Global Visionary Award in 2016, as well as the organisation being recognised for exemplary environmental and sustainability awards. According to Sheldon Lavin believes in the use of technology as a tool for expansion and marketing. He acknowledges the advantages of using internet marketing and social media as tool to guide governance and business, hence the continuing success of his food company.